Let's grab your audience attention at first glance with creative planning and content production

Content is the pathway between your brand and your audience, from first impression till the last impression, content will nurturing your audience. Focusing on creating the right message in creative way with right design can attract your audience attention. Let our content production team take care!

content production

Our process

diagnosis dgtl8

Step 1

Diagnose

customer persona playbook

Step 2

Customer Persona Playbook

strategic planning dgtl8

Step 3

Strategic foundation

testing phase dgtl8

Step 4

Testing phase

scale phase
scale phase

Step 5

Scale phase

diagnosis dgtl8

Diagnose

  • At this stage we want to diagnose the real campaign objective so that dgtl8 and partners can together work toward the success of the campaign. We shall have set of questions that we shall ask concerned member to have clear definition of the objective, resources and timeline.
  • Our content production team will dig deeper on social data points to understand the right message and offer to create and see what competitors are doing.
customer persona playbook

Customer persona playbook

  • At this stage we do a in depth meeting to understand the customer persona by understanding their social behaviour, emotional pain and rational pain and with right data points it's easier for optimisation team to understand which content, keywords, offers, landing pages will best match to create conversion.
strategic planning dgtl8

Strategic foundation

  • With the correct data points our content production team create a strategy with set of audience insight and interest that best match with drawn customer persona 
  • We also create testing strategy and go through with customers on testing action and expected learning after this phase. 
testing phase dgtl8

Testing phase

  • At this stage, we start the process of A/B testing the message and creative to understand which audiences is converting the highest with which message, offer, or ads elements. (if we are using creative for ads)
  • We create a detailed testing report and go through it with our client to show all the learnings.
scale phase

Scale phase

  • After understand the right offer and creative we shift that creative to opitmization stage where we scale the ads to reach to the maximum audience with same intent as converting audiences. 

Facebook ads optimization content

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Sirinthra Chairat

March 2, 2021

วิเคราะห์ Case Study แคมเปญ ไอติมเนยถั่ว เนสเล่ Story สุด Creative จนใครๆ ก็พูดถึง

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It's not about only strategising the right channel but creating a contextual journey to create the best experience and create relevancy with your audience.

fai dgtl8 customer centric

Hello! I'm Fai

Hello! I'm Fai

Account Executive Manager at Dgtl8 

Account Executive Manager at Dgtl8 

 Talk LIVE with our team of expert

You are welcome to our playground

You are welcome to our playground

36/1 chareonkrung soi 93,
Wattphaiyakrai, Bangkholaem,
Bangkok, Thailand 10120

36/1 chareonkrung soi 93,
Wattphaiyakrai, Bangkholaem,
Bangkok, Thailand 10120

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