Touch with story, touch with emotion with our creative advertorial production team.
Touching your audience emotions with relevant story to create connection between brand and audience. Understand the right micro-moment and crafting the right message of your audience allow our creative advertorial production team to create that crucial connection.
Our process
Step 1
Diagnose
Step 2
Customer Persona Playbook
Step 3
Strategic foundation
Step 4
Testing phase
Step 5
Scale phase
Diagnose
- At this stage we want to diagnose the real campaign objective so that dgtl8 and partners can together work toward the success of the campaign. We shall have set of questions that we shall ask concerned member to have clear definition of the objective, resources and timeline.
- Our creative advertorial production team will dig deeper on social data points to understand the right message and offer to create and see what competitors are doing.
Customer persona playbook
- At this stage we do a in depth meeting to understand the customer persona by understanding their social behaviour, emotional pain and rational pain and with right data points it's easier for optimisation team to understand which content, keywords, offers, landing pages will best match to create conversion.
Strategic foundation
- With the correct data points our creative advertorial production team create a strategy with set of audience insight and interest that best match with drawn customer persona
- We also create testing strategy and go through with customers on testing action and expected learning after this phase.
Testing phase
- At this stage, we start the process of A/B testing the audience and channel to understand which audiences is converting the highest with which message, offer, or ads elements. (if we are using creative for ads)
- We create a detailed testing report and go through it with our client to show all the learnings.
Scale phase
- After understand the right offer and creative we shift that creative to opitmization stage where we scale the ads to reach to the maximum audience with same intent as converting audiences.
You are welcome to our playground
You are welcome to our playground
36/1 chareonkrung soi 93,
Wattphaiyakrai, Bangkholaem,
Bangkok, Thailand 10120
36/1 chareonkrung soi 93,
Wattphaiyakrai, Bangkholaem,
Bangkok, Thailand 10120
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36/1 chareonkrung soi 93
wattphaiyakrai bangkholaem,
Bangkok Thailand 10120
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