Let's create contextual journey and make your brand more relevant to your audience.

We have only one mission that is to create the brand we work with to make most relevant and integrate into audience lifestyle. 

contextual marketing dgtl8

Our process

diagnosis dgtl8

Step 1

Diagnose

customer persona playbook

Step 2

CP playbook

strategic planning dgtl8

Step 3

Strategic foundation

testing phase dgtl8

Step 4

Testing phase

scale phase
scale phase

Step 5

Scale phase

diagnosis dgtl8

Diagnose

  • At this stage of the process, our main goal is to diagnose the challenges by asking you a set of questions and listening to all your past and current actions that you have taken. 
  • We'll dig deep into your brand and explore the data points to understand exactly where is the bottleneck, things that are working and that aren't. Mostly importantly realising the new opportunities.
customer persona playbook

Customer persona playbook

  • At this stage of the process, our main goal is to conduct research with internal and external stakeholders to collect data to generate a clear customer persona. 
  • Customer persona playbook is to realise the real persona that best matches your brand, understand their emotional and rational pinpoint, decision-making process, and most importantly customer journey and digital touchpoints
strategic planning dgtl8

Strategic foundation

  • At this stage of the process, using the data points from the customer persona playbook we create a strategy considering the budget and other resources that best fit with your organisation.
  • After a drawn-out clear strategy and confirmation from client, we attach a clear action with deadline and clear success metric to measure. 
testing phase dgtl8

Testing phase

  • At this stage of the process, our main goal is to test the campaign on each selected channel. We do daily A/B testing

    • Paid media: audiences, creatives, key message, call to action, and most importantly bidding.
    • SEO: test researched keywords and headlinE
    • Website Development: UX testing with real audiences before executing
  • We create a detailed testing report and go through it with our client to show all the learnings.
scale phase

Scale phase

  • At this stage of the process, our main goal is to optimise the campaign and adset that delivered and showed the best results during the testing phase 
  • Daily tracking the campaign to make sure our graphs don't fall steep by modifying bidding strategies, creatives, and CTA's

It's not about only strategising the right channel but creating a contextual journey to create the best experience and create relevancy with your audience.

fai dgtl8 customer centric

Hello! I'm Fai

Hello! I'm Fai

Account Executive Manager at Dgtl8 

Account Executive Manager at Dgtl8 

You are welcome to our playground

You are welcome to our playground

36/1 chareonkrung soi 93,
Wattphaiyakrai, Bangkholaem,
Bangkok, Thailand 10120

36/1 chareonkrung soi 93,
Wattphaiyakrai, Bangkholaem,
Bangkok, Thailand 10120

Coming soon with

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