Let's connect with your audience heart with a story with youtube optimization

Our team youtube optimization  with our production team will create a testing and scalability strategic action plan to reach to your campaign objective.

search engine marketing SEM

Our process

Diagnose the proper audience in youtube marketing

Step 1

Diagnose

Customer Persona Playbook in youtube optimization

Step 2

Customer Persona Playbook

Strategic foundation in youtube optimization

Step 3

Strategic foundation

testing phase dgtl8

Step 4

Testing phase

Scale phase in youtube optimization
scale phase

Step 5

Scale phase

Our youtube optimization team will dig deeper on social data points to understand the gap online, to understand the competition and realise the gap

Diagnose

  • At this stage we want to diagnose the real campaign objective so that dgtl8 and partners can together work toward the success of the campaign. We shall have set of questions that we shall ask concerned member to have clear definition of the objective, resources and timeline.
  • Our youtube optimization team will dig deeper on social data points to understand the gap online, to understand the competition and realise the gap. 
we do a in depth meeting to understand the customer persona by understanding their social behaviour

Customer persona playbook

  • At this stage we do a in depth meeting to understand the customer persona by understanding their social behaviour, emotional pain and rational pain and with right data points it's easier for optimisation team to understand which content, keywords, offers, landing pages will best match to create conversion.
With the correct data points our youtube optimization team create a strategy with set of audience insight and interest that best match with drawn customer persona

Strategic foundation

  • With the correct data points our youtube optimization team create a strategy with set of audience insight and interest that best match with drawn customer persona 
  • Create a big idea or the right key message to work on to connect with your audience 
  • We also create testing strategy and go through with customers on testing action and expected learning after this phase. 
We create a detailed testing report and go through it with our client to show all the learnings

Testing phase

  • At this stage, we start the process of A/B testing the key message and biddings to understand which audiences is converting the highest with which message, offer, or ads elements. 
  • We create a detailed testing report and go through it with our client to show all the learnings.
After understand the right audience and adset we shift that campaign to opitmization stage where we scale the ads to reach to the maximum audience

Scale phase

  • After understand the right audience and adset we shift that campaign to opitmization stage where we scale the ads to reach to the maximum audience with same intent as converting audiences. 

Youtube optimization content

It's not about only strategising the right channel but creating a contextual journey to create the best experience and create relevancy with your audience.

fai dgtl8 customer centric

Hello! I'm Fai

Hello! I'm Fai

Account Executive Manager at Dgtl8 

Account Executive Manager at Dgtl8 

You are welcome to our playground

You are welcome to our playground

36/1 chareonkrung soi 93,
Wattphaiyakrai, Bangkholaem,
Bangkok, Thailand 10120

36/1 chareonkrung soi 93,
Wattphaiyakrai, Bangkholaem,
Bangkok, Thailand 10120

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